Road show organized by the TAT in Guangzhou: 7.3 million Chinese tourists expected in 2024

On September 3rd, the Tourism Authority of Thailand (TAT), in collaboration with the Association of Thai Travel Agents (ATTA),the National Research Councilof Thailand (NRCT),and the King Power Corporation, led a delegation of 60 Thai tourism companies and partners to host the 2024 Amazing Thailand Road Show to Chinain Guangzhou. This event, which also takes place in Beijing, saw the participation ofover 285 tourism businesses and media outlets in Guangzhou.

Earlier this summer, TAT officially introduced the "Five MustDo in Thailand": Must-Taste, Must-Try, Must-Buy, Must-Explore, and Must-See. "Must-Taste" highlights Thai cuisine, showcasing the unique flavors and dining customs of different regions."Must-Try" includes Muay Thaiand other globally renowned arts."Must-Buy" focuses on Thai silk and handicrafts, telling the stories of Thai life, creativity, and inspiration."Must-Explore" encourages discovering new destinations and travel experiences."Must-See" refers to Thailand's festivals, reflecting the diverse lifestyles and beliefs across the country.

As of August 17th, over 4.534 million Chinese tourists have visited Thailand this year, making China the largest source of international visitors to the country.

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In 2025, Thailand and China will celebrate the 50th anniversary of diplomatic relations. To mark this milestone, TAT has planned a series of events, kicking off early with activities such as the "Amazing Thailand, Mid-Autumn Night" eventon September 17th, KOLs Mega FAM Trip, and the "Nihao Month" in October 2024, dedicated to fostering China-Thailand friendship.

TAT has declared 2025 as the "Amazing Thailand Grand TourismYear" and warmly invites global travelers to experience the charm of Thailand. The agency anticipates that these ongoing activities, coupled with the upcoming "Nihao Month", will help Thailand achieve its target of welcoming 7.3 million Chinese tourists in 2024, with the potential to exceed 8 million.

Currently, there are over 230 weekly flights between Guangdong province and Thailand, restoring 85%-87% of the 2019 level, offering approximately 43,046 seats. Guangdong remains the leading source of tourists traveling from China to Thailand.

Mr. Chuwit Sirivajjakul, TAT Executive Director for East Asia Region,noted that the China-Thailand tourism market is still in a phase of rapid recovery. As flight availability continues to increase, the number of visitors is expected to grow quickly. Thailand is fully prepared to welcome more tourists and will enhance cooperation with the police and relevant agencies to ensure the safety of visitors.

"For Chinese tourists concerned about language barriers, rest assured that Chinese signage and information are readily available at scenic spots, hotels, and restaurants to facilitate your travel and shopping experience," Mr. Chuwit Sirivajjakul added.

泰国旅游局广州路演：预计2024年将接待中国游客730万名

9月3日，泰国国家旅游局（TAT）偕同泰国观光旅游协会（ATTA）、国家研究院及王权免税集团（King Power），率领60家泰国旅游企业及合作伙伴在穗举办2024泰国旅游推介会·中国路演广州站活动。据悉，此次推介活动分别在广州、北京两地举行，其中广州站有超过285家旅游企业及媒体参与。

今年夏天，泰国国家旅游局正式提出“泰国旅游五大必体验”：必尝、必试、必买、必寻、必看。其中必尝指泰国美食，讲述了每个地区的美食和当地人民的饮食方式；必试为泰拳以及其他享誉全球的艺术；必买是泰丝和手工艺品，讲述泰国人的生活故事、创造及灵感；必寻为新目的地和新旅行体验；必看则指泰国的节日，反映泰国各地的生活方式和信仰。

记者了解到，截至8月17日，今年以来共有超过453.4万名中国游客到访泰国，中国依然是泰国最大的海外客源市场。

2025年，中泰建交将迎来五十周年。泰国国家旅游局为此筹备了一系列活动，并已提早全面开启，包括今年9月17日的中秋节中泰友好活动、互联网达人独家尊享采风活动，以及覆盖2024年整个10月的“Nihao Month”（中泰友好月）活动。

泰国国家旅游局表示，2025年将是“神奇泰国盛大旅游年”，诚邀全球游客前来体验泰国的魅力。泰旅局预计，持续的旅游活动和即将开展的中泰友好月，将助力泰国旅游业实现2024年接待730万名中国游客的目标，该数字更有望突破800万。

据介绍，目前广东省每周有230多个往返泰国的航班，已恢复至2019年的85%-87%，可提供约43046个座位，而广东也是中国前往泰国旅游人数最多的省份。

泰国国家旅游局东亚司司长李文华表示，目前，中泰旅游市场仍处于快速复苏阶段，随着航班的持续增加，游客数量继续快速增长，泰国已做好充分准备迎接越来越多的游客，将加强与警方和相关机构的合作，确保游客的人身和财产安全。

“有关中国游客关心的中文服务，也请放心，观景台、酒店、餐厅等地方都有中文标志和说明，以方便中国游客的旅行和消费。”李文华说。

文丨记者 刘星彤

图丨泰国国家旅游局提供

翻译丨赵凡

英文审校丨洪婷